A Morning at Asecs: Talking About the Power of Digital Signage

Today our CEO had the pleasure of speaking at Asecs, the shopping center in Jönköping, where he shared some inspiration and insights about digital signage – not just what it is, but why it works.

The audience was made up of store owners and retailers from across Asecs – people who live and breathe retail every day. We talked about how the human brain responds to motion, light, and rhythm, and how digital screens can trigger emotion and attention in ways that static signs simply can’t.

It’s not about building another Times Square. It’s about creating the right moment, in the right place – where the buying decision actually happens. Whether it’s at the shelf, the counter, or in the window, those few seconds can make all the difference.

He also showed real examples of how screens can drive up to 30% higher sales, cut print costs in half, and give stores the flexibility to test and measure campaigns in real time. And most importantly, we talked about how this technology isn’t just for big brands — it’s for everyone who wants to create better customer experiences, smarter marketing, and more profitable stores.

Huge thanks to the Asecs team for the warm welcome, and to all the store owners who joined and shared their thoughts.

🎥 Here’s a short clip from the session – and yes, we even did a few fun “hand-raising experiments” to see which visuals actually made people feel something.