Digmi and Valei in New Partnership – Simplifying Everyday Life for Sweden’s Beauty Industry

Tech company Digmi, which provides digital tools for salons, is now entering a strategic partnership with Valei, a growing player in booking and POS systems for the beauty industry. The partnership includes a technical integration that allows salons to work more seamlessly right from the chair – from bookings and customer data to payments and campaign management.

“Together with Valei, we’re making it possible for salons to work smarter – not just with their clients, but with their time. It’s all about managing everything from the chair, without switching systems,” says Jon Berglund, CEO of Digmi.

Over the past few years, Valei has rapidly grown by offering a user-friendly system for booking, payments, and customer management. Through the integration with Digmi’s tablets and campaign tools, salons now gain access to even more features – without compromising on simplicity.

“We want our customers to have access to the best tools on the market. This partnership with Digmi is a natural step to help salons boost sales and streamline their daily operations,” says Jonas Löfvenhamn, CEO of Valei.

With Digmi’s platform, salons not only enable self-checkout and interactive marketing directly at the chair – they also gain access to digital services like Readly, Netflix, product shopping, and customer surveys. Everything is managed easily via Digmi’s tablet, fully integrated with Valei’s system.

The collaboration is already underway, with several joint customers set to launch throughout the year.

About Valei
Valei is a modern booking and POS system developed specifically for hair and beauty salons. With a focus on simplicity, flexibility, and customer support, Valei helps salons run their businesses in a smarter way.