Hair salons get a digital boost – tech collaboration aims to increase sales
Norway’s largest voluntary purchasing organization for hairdressers, Headquarter, has entered into a collaboration with Swedish tech company Digmi. The goal is to give over 500 hair salons access to smart digital signage, effective customer communication, and increased retail sales – directly from the salon chair.
Today, many salons lack a simple and fast way to display promotions and product information while the customer is in the chair. Digmi’s solution allows hairdressers to control digital screens and tablets via mobile or computer, enabling them to update content in just seconds. This allows the salon to show everything from offers and product videos to personalized greetings – without interrupting the treatment.
Digmi – a fast-growing tech company
Digmi has quickly established itself as a leading provider of digital solutions for hair salons. With its innovative system, the company meets a growing need for efficient customer communication and modernization in the salon industry – something that has fueled rapid growth and rising demand from salons.
“We know that hairdressers have their hands full. That’s why we want to give them tools that work for them – not the other way around,” says Egil Bjerkelund, CEO at HeadQuarter. “It should be easy to communicate the right message at the right time, without stealing focus from the client.”
Smart features for more efficient work
In addition to digital signage, Digmi’s system also includes features that allow clients to pay directly from the chair, explore products digitally, manage bookings, and provide feedback – all integrated with the salon’s existing systems. The result is less admin and more time with the customer.
“We don’t want hairdressers to do more – we want them to do it smarter, easier, and more modern,” says Jon Berglund, CEO at Digmi. “Technology should support their creativity and create more value in every customer interaction.”
Introduction and benefits
Headquarter will introduce the solution to its members through newsletters, events, and network gatherings. Together with Digmi, they offer exclusive benefits to make it easy for salons to get started.
The collaboration marks an important step in how technology can empower the hair industry – without compromising the personal connection.
