Bokadirekt is by far Sweden’s largest booking platform. Every 1.3 seconds, a salon in Sweden receives a new booking from one of Bokadirekt’s millions of users. Now Bokadirekt is taking another step to help hairdressers reach their existing and new customers in a simple and powerful way.
Through a new partnership with Digmi, salons connected to Bokadirekt can now use Digmi’s digital signage. With Digmi’s solution, a salon can create and manage its campaigns straight from a mobile phone and show them on screens in the salon.
The digital shop window becomes an effective way to inspire existing customers, highlight current offers and tempt more people to step inside the salon.
– Hairdressers have incredible pride in their craft and want to give their customers fantastic service. That is exactly Bokadirekt’s main focus: helping hairdressers get more customers and more time to look after them. We take care of the rest. That’s why we keep developing Bokadirekt to make it even simpler and smoother for salons. We are proud that, together with Digmi, we can offer a solution that makes everyday salon life both more customer-focused and smoother, says Niklas Grawé, CEO of Bokadirekt.
Bokadirekt handles more than 25 million bookings every year. With its long experience and strong position, Bokadirekt continues to lead the development of the industry – always focused on giving its customers the best system. By listening to users’ needs and constantly innovating, Bokadirekt creates smart solutions that make everyday life easier for hairdressers.
The Frisörbarometer from Frisörföretagarna (the Swedish hairdressing employers’ association) shows that product sales in hair salons have fallen from 28% in the 1980s to 10% today – a trend Bokadirekt believes can be reversed together with Digmi.
The partnership will be rolled out in stages during 2025 and 2026 and is part of Bokadirekt’s drive to remain the best system for hairdressers, barbers and beauty therapists.
