Say hello to Hår1 – Norway’s largest industry chain and our new partner. Together we share a vision of making every hairdresser’s day-to-day easier, giving salon clients a new level of service and cutting paper consumption in the industry by replacing paper magazines with digital magazine subscriptions.
We launched Digmi in Sweden about a year ago, and today more than 100 hair salons around the country are connected. Since the spring, selected salons in Norway – both chains and smaller salons – have been trying out Digmi, and over the summer the Hår1 chain became interested in our product. The new partnership is our first step into the Norwegian market.
– Being taken on as a supplier by Hår1 is of course a major milestone for us. Besides being a big meeting point for hair salons, it confirmed that we’re doing something right. Now we’re really looking forward to meeting and talking to all 500 of their member salons, says Joel Lagerkvist, CEO of Digmi.
We’re delighted about our new partnership and really look forward to creating value for hair salons in Norway. Thank you to Paul Redisch Thorsen at Hår1, who believes in us and wants to help build a more sustainable and digital industry. Thank you also to our first Norwegian customer, Salong Hildes in Porsgrunn, who dared to give Digmi a try.
