Digmi at Sthlm Beauty Week – Shaping the Future of the Salon Experience

On May 12th, Digmi had the pleasure of participating in Sthlm Beauty Week 2025, one of Sweden’s leading events for innovation in beauty and wellness. We showcased how our platform is transforming the salon experience through smart, intuitive technology – and the response was incredible.

At our booth, visitors got hands-on with our Digmi Marketing™, Digmi Marketplace™, Digmi Shopping™, and Digmi Pay™ tools – all designed to help salons drive sales, streamline operations, and elevate the customer journey. From digital signage and product discovery to chairside payments and smart scheduling, everything was displayed on sleek tablets and screens ready for real-world use.

Our CEO, Jon Berglund, also took the stage to give a talk on the future of digital salons. He shared how salons can boost profitability and improve the guest experience – without changing their booking or POS systems. Instead, by turning the salon chair into a powerful point of sale and marketing surface, stylists can create real impact where it matters most.

Thank you to everyone who stopped by and joined our session – we’re excited to keep building the future of beauty together.